Who We Are
About Us
Welcome to RNR Partners
RNR Partners is a nationally recognized brand growth and sales agency specializing in snacks, confections, nuts, trail mixes, and impulse categories. Since our founding six years ago, we have rapidly grown into one of the snack industry’s leading boutique sales organizations, representing innovative brands across many of the nation’s top retailers.
Based in Portsmouth, New Hampshire, RNR Partners combines entrepreneurial agility with over 45 years of industry experience and deep-rooted retailer relationships spanning grocery, farm and home, specialty, wholesale, convenience, and drug channels. From strategic retail expansion and category management to impactful merchandising and sales execution, we help brands maximize visibility, profitability, and long-term growth nationwide.
Award
2025 Award Recognition
Under the strategic leadership and account management of RNR Partners, Eillien’s Candies was recognized by Rural King as Consumables Vendor of the Year, highlighting exceptional growth, merchandising execution, and partnership performance across the chain.
Our Services
01.
Retail Services
We develop true partnerships with each of our clients and have a vested interest in the success of each product line…
02.
Trade Show Representation
Let us help you maximize sale and profit potential by elevating your brand’s exposure at national and regional trade…
03.
Professional Experience
Our food brokers lean on over 45 years of experience in the food industry and strong personal relationships with buyers in the…
LEADERSHIP
Matthew J. Reilly
President
It all started at Child’s World more than 40 years ago where Matt sold and repaired bicycles. A born salesman, he later landed a job with Nutcracker Brands in 1985, where he climbed the sales ranks over the next decade. In 1996, Matt was recruited by Superior Nut Company to be the Vice President of Sales and Marketing. For the next 25 years, he successfully grew Superior Nut Company by 900%, taking them from a small regional company to a national player by developing the company’s branded and private-label canned nut line and securing shelf space at national retailers like Wal-Mart, ALDI and BigLots. Matt has decades of experience representing brands at renowned industry trade shows such as ECRM, NCA, and Mid-States, as well as developing planograms for regional and national retailers. He now brings that retail broking experience, knowledge, and proven success to RNR Partners as President.
Kyle M. Reilly
Director of Sales and Finance
Kyle Reilly brings an entrepreneurial mindset and proven growth leadership to RNR Partners, helping transform the company from a startup operation into a nationally recognized sales agency and emerging leader within the snack and confection industry over the past six years. As Director of Sales and Finance, Kyle oversees many of the company’s largest retail accounts while leading day-to-day operations, strategic growth initiatives, financial management, and client development across the organization.
Prior to co-founding RNR Partners, Kyle built an extensive background in hospitality, business development, and experiential retail. He played a key role in helping City Winery expand into new markets, including successfully lobbying for and opening Boston’s first open-air wine garden on the historic Greenway — a project featured in The Boston Globe, The Boston Herald, and ABC’s Chronicle. He later partnered with Flight Club Darts on the launch of their second United States location in Downtown Boston.
Combined with more than a decade of experience attending and navigating many of the nation’s largest snack, confection, and specialty food trade shows, Kyle brings a unique blend of strategic vision, relationship-building, and operational leadership that continues to drive RNR Partners’ rapid growth and expanding industry presence.
Eliot M. Lurier
CFO
Our Mission
As a leading food, snack, candy and confectionery broker, it is our mission to grow your business by bringing in new customers, increasing overall revenues and expanding retail and market exposure.
What We Do
Our Services
At RNR Partners, we combine the responsiveness and personalized attention of a boutique sales agency with the experience, relationships, and execution capabilities of a national organization. Backed by over 45 years of industry experience, our team works closely with brands to drive strategic growth across grocery, farm and home, specialty, wholesale, convenience, and drug channels throughout the United States.
Our retail relationships span many of the nation’s leading retailers, ranging from major national chains to influential regional operators. From category management and strategic retail expansion to merchandising, analytics, and day-to-day account management, RNR Partners delivers hands-on support tailored to each brand’s unique goals and growth strategy.
We believe successful partnerships are built through focus, accountability, and execution. Rather than overextending ourselves, we intentionally maintain a highly engaged and collaborative approach with every client we represent. The result is a level of service, communication, and strategic partnership that helps brands maximize visibility, accelerate sales growth, and build long-term retail success.
Retail Services
Our food brokers develop true partnerships with each of our clients and have a vested interest in the success of each product line. We’ll work together to assist with plan-o-gram recommendations and development, category management, market research and analysis, space management, allocation of advertising dollars, store brand analysis, and more.
Trade Show Representation
Let us help you maximize sale and profit potential by elevating your brand’s exposure at national and regional trade shows. Whether you’re on the road to ECRM or NCA, we will help you achieve the greatest possible distribution.
Professional Experience
We lean on over 45 years of experience in the food industry and strong personal relationships with buyers in the Northeast to get your product placed. When we call, they answer.
Administrative Services
We can guide you through paperwork completion, order processing, deduction management, slotting, advertising money allocation, spiff programs and more.
Who We Serve
Our Clients
Brands We Represent:
- Eillien's Candies
- Valley Pop Popcorn
- Honey Stinger
- Bliss Life Candy
At RNR Partners, we are highly selective about the brands we represent. We believe successful partnerships are built on trust, alignment, and a genuine belief in the products we bring to market. Rather than focusing on the number of lines we carry, we focus on partnering with innovative, high-quality brands that we can confidently stand behind and strategically grow.
We view ourselves as more than a sales agency — we serve as an extension of our clients’ organizations and as dedicated ambassadors for their brands. Through close collaboration, strategic planning, and hands-on execution, we work alongside our partners to build meaningful retail relationships, strengthen market presence, and drive long-term success across the country.
Our Customers
Retail









Our Customers
Grocery








Our Customers
Pharmaceutical





Our Customers
Farm & Home










