RNR Partners

" We get the appointments when others cannot "

Who We Are

About Us

Welcome to RNR Partners

RNR Partners is a nationally recognized brand growth and sales agency specializing in snacks, confections, nuts, trail mixes, and impulse categories. Since our founding six years ago, we have rapidly grown into one of the snack industry’s leading boutique sales organizations, representing innovative brands across many of the nation’s top retailers.

Based in Portsmouth, New Hampshire, RNR Partners combines entrepreneurial agility with over 45 years of industry experience and deep-rooted retailer relationships spanning grocery, farm and home, specialty, wholesale, convenience, and drug channels. From strategic retail expansion and category management to impactful merchandising and sales execution, we help brands maximize visibility, profitability, and long-term growth nationwide.

Award

2025 Award Recognition

Under the strategic leadership and account management of RNR Partners, Eillien’s Candies was recognized by Rural King as Consumables Vendor of the Year, highlighting exceptional growth, merchandising execution, and partnership performance across the chain.

Our Services

01.

Retail Services

We develop true partnerships with each of our clients and have a vested interest in the success of each product line…

02.

Trade Show Representation

Let us help you maximize sale and profit potential by elevating your brand’s exposure at national and regional trade…

03.

Professional Experience

Our food brokers lean on over 45 years of experience in the food industry and strong personal relationships with buyers in the…

LEADERSHIP

Matthew J. Reilly

President

It all started at Child’s World more than 40 years ago where Matt sold and repaired bicycles. A born salesman, he later landed a job with Nutcracker Brands in 1985, where he climbed the sales ranks over the next decade. In 1996, Matt was recruited by Superior Nut Company to be the Vice President of Sales and Marketing. For the next 25 years, he successfully grew Superior Nut Company by 900%, taking them from a small regional company to a national player by developing the company’s branded and private-label canned nut line and securing shelf space at national retailers like Wal-Mart, ALDI and BigLots. Matt has decades of experience representing brands at renowned industry trade shows such as ECRM, NCA, and Mid-States, as well as developing planograms for regional and national retailers. He now brings that retail broking experience, knowledge, and proven success to RNR Partners as President.

Kyle M. Reilly

Director of Sales and Finance

Kyle Reilly brings an entrepreneurial mindset and proven growth leadership to RNR Partners, helping transform the company from a startup operation into a nationally recognized sales agency and emerging leader within the snack and confection industry over the past six years. As Director of Sales and Finance, Kyle oversees many of the company’s largest retail accounts while leading day-to-day operations, strategic growth initiatives, financial management, and client development across the organization.

Prior to co-founding RNR Partners, Kyle built an extensive background in hospitality, business development, and experiential retail. He played a key role in helping City Winery expand into new markets, including successfully lobbying for and opening Boston’s first open-air wine garden on the historic Greenway — a project featured in The Boston Globe, The Boston Herald, and ABC’s Chronicle. He later partnered with Flight Club Darts on the launch of their second United States location in Downtown Boston.

Combined with more than a decade of experience attending and navigating many of the nation’s largest snack, confection, and specialty food trade shows, Kyle brings a unique blend of strategic vision, relationship-building, and operational leadership that continues to drive RNR Partners’ rapid growth and expanding industry presence.

Eliot M. Lurier

CFO
Eliot, RNR Partners unofficial CFO, left an indelible mark on the organization. With over 30 years of experience, Eliot was a seasoned financial professional who played a pivotal role in the company’s startup and eventual success. His exceptional leadership and dedication were acknowledged when he was awarded the 2017 Boston Business Journal CFO of the Year, highlighting his outstanding contributions to the field. Eliot’s tragic passing in December 2023 is a profound loss for the company, and he will be sorely missed by his colleagues who valued his expertise, leadership, and friendship.

Our Mission

As a leading food, snack, candy and confectionery broker, it is our mission to grow your business by bringing in new customers, increasing overall revenues and expanding retail and market exposure.

What We Do

Our Services

At RNR Partners, we combine the responsiveness and personalized attention of a boutique sales agency with the experience, relationships, and execution capabilities of a national organization. Backed by over 45 years of industry experience, our team works closely with brands to drive strategic growth across grocery, farm and home, specialty, wholesale, convenience, and drug channels throughout the United States.

Our retail relationships span many of the nation’s leading retailers, ranging from major national chains to influential regional operators. From category management and strategic retail expansion to merchandising, analytics, and day-to-day account management, RNR Partners delivers hands-on support tailored to each brand’s unique goals and growth strategy.

We believe successful partnerships are built through focus, accountability, and execution. Rather than overextending ourselves, we intentionally maintain a highly engaged and collaborative approach with every client we represent. The result is a level of service, communication, and strategic partnership that helps brands maximize visibility, accelerate sales growth, and build long-term retail success.

Retail Services

Our food brokers develop true partnerships with each of our clients and have a vested interest in the success of each product line. We’ll work together to assist with plan-o-gram recommendations and development, category management, market research and analysis, space management, allocation of advertising dollars, store brand analysis, and more.

Trade Show Representation

Let us help you maximize sale and profit potential by elevating your brand’s exposure at national and regional trade shows. Whether you’re on the road to ECRM or NCA, we will help you achieve the greatest possible distribution.

Professional Experience

We lean on over 45 years of experience in the food industry and strong personal relationships with buyers in the Northeast to get your product placed. When we call, they answer.

Administrative Services

We can guide you through paperwork completion, order processing, deduction management, slotting, advertising money allocation, spiff programs and more.

Who We Serve

Our Clients

Brands We Represent:

At RNR Partners, we are highly selective about the brands we represent. We believe successful partnerships are built on trust, alignment, and a genuine belief in the products we bring to market. Rather than focusing on the number of lines we carry, we focus on partnering with innovative, high-quality brands that we can confidently stand behind and strategically grow.

We view ourselves as more than a sales agency — we serve as an extension of our clients’ organizations and as dedicated ambassadors for their brands. Through close collaboration, strategic planning, and hands-on execution, we work alongside our partners to build meaningful retail relationships, strengthen market presence, and drive long-term success across the country.

Our Customers

Retail

Our Customers

Grocery

Our Customers

Pharmaceutical

Our Customers

Farm & Home