Retail Strategy & Expansion
Account targeting, buyer outreach, assortment strategy and thoughtful expansion across national and regional retail channels.
45+ YearsIndustry Experience
National ReachRetail Relationships
Boutique FocusSelective Representation
Portsmouth, NHBuilt in New England
More Than a Traditional Broker
Built to act like part of your company.
We deliberately represent fewer brands so every partnership receives the attention, access and accountability it deserves.
RNR Partners is a nationally recognized food consulting and brokerage firm specializing in snacks, confections, nuts, trail mixes and impulse categories. Based in Portsmouth, New Hampshire, we combine entrepreneurial agility with decades of industry experience and deeply rooted relationships across grocery, farm and home, specialty, wholesale, convenience and drug channels.
We do not measure success by the number of lines we carry. We measure it by the businesses we help build, the retailers we serve well and the partnerships that grow stronger over time.
How We Create Growth
Hands-on from strategy through execution.
Senior-level involvement, responsive communication and disciplined follow-through across every stage of the retail relationship.
Category & Assortment
Planogram recommendations, market analysis, private-label insight, pricing strategy and category-level decision support.
Merchandising & Execution
Programs built to perform in stores through promotional planning, placement, field execution and ongoing sales analysis.
Trade Shows & Administration
Experienced representation plus practical support with orders, deductions, slotting, paperwork and customer requirements.
Partnership in Practice
Rural King · 2025
Consumables Vendor of the Year
Under RNR Partners’ strategic leadership and account management, Eillien’s Candies was recognized by Rural King—reflecting exceptional growth, merchandising execution and partnership performance across the chain.
Where We Work
Relationships across the retail landscape.
Farm & Home
Deep experience building relevant assortments and promotional programs for this highly distinctive channel.
Grocery
Regional and national relationships spanning center store, snacks, confections, nuts and impulse.
Specialty & Wholesale
Focused market expansion supported by the right pricing, pack architecture and account strategy.
Convenience & Drug
Practical programs designed around speed, visibility, shopper behavior and profitable execution.
Leadership
Experience, relationships and entrepreneurial drive.
Matthew J. Reilly
President
Matt brings more than four decades of food-industry leadership, national account development and private-label expertise. Before co-founding RNR Partners, he helped transform a regional nut company into a national player through disciplined growth and enduring retailer relationships.
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It all started at Child’s World more than 40 years ago, where Matt sold and repaired bicycles. A born salesman, he later landed a job with Nutcracker Brands in 1985, where he climbed the sales ranks over the next decade.
In 1996, Matt was recruited by Superior Nut Company to be Vice President of Sales and Marketing. Over the next 25 years, he helped grow the company by 900%, transforming it from a small regional company into a national player by developing its branded and private-label canned nut line and securing shelf space at national retailers including Walmart, ALDI and Big Lots.
Matt has decades of experience representing brands at renowned industry trade shows such as ECRM, NCA and Mid-States, as well as developing planograms for regional and national retailers. He now brings that food-industry experience, knowledge and proven success to RNR Partners as President.
Kyle M. Reilly
Director of Sales & Finance
Kyle leads day-to-day operations, strategic growth, financial management and many of RNR’s largest retail accounts. His entrepreneurial background and hands-on approach have helped grow RNR from a startup into a nationally recognized sales organization.
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Kyle Reilly brings an entrepreneurial mindset and proven growth leadership to RNR Partners, helping transform the company from a startup operation into a nationally recognized sales agency and emerging leader within the snack and confection industry. As Director of Sales and Finance, Kyle oversees many of the company’s largest retail accounts while leading day-to-day operations, strategic growth initiatives, financial management and client development.
Prior to co-founding RNR Partners, Kyle built an extensive background in hospitality, business development and experiential retail. He played a key role in helping City Winery expand into new markets, including successfully lobbying for and opening Boston’s first open-air wine garden on the historic Greenway—a project featured in The Boston Globe, The Boston Herald and ABC’s Chronicle. He later partnered with Flight Club Darts on the launch of its second United States location in Downtown Boston.
Combined with more than a decade of experience attending and navigating many of the nation’s largest snack, confection and specialty-food trade shows, Kyle brings a unique blend of strategic vision, relationship-building and operational leadership that continues to drive RNR Partners’ growth and expanding industry presence.
In Memoriam
Eliot M. Lurier, CFO
Eliot’s financial leadership, counsel and friendship were instrumental in RNR Partners’ foundation and early success. His impact remains part of the company today.
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Eliot, RNR Partners’ unofficial CFO, left an indelible mark on the organization. With over 30 years of experience, Eliot was a seasoned financial professional who played a pivotal role in the company’s startup and eventual success.
His exceptional leadership and dedication were acknowledged when he was named the 2017 Boston Business Journal CFO of the Year, highlighting his outstanding contributions to the field. Eliot’s tragic passing in December 2023 was a profound loss for the company, and he remains deeply missed by colleagues who valued his expertise, leadership and friendship.
Across the retail landscape
Our Customers
Farm & Home
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Grocery
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Retail
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Pharmaceutical
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Let’s build something meaningful.
Whether you are building a brand, expanding into new retail channels or looking for a more engaged sales partner, we would welcome the conversation.